SEO Study

A recent study on the effectiveness of SEO techniques involving on and off page factors has been released. This study, carried out by Fortune Interactive, compares the top 10 sites for each of the 3 major search engines, Google, Yahoo, and MSN, for a particular keyword. In this case, the keyword was laptop.

This study looked at each of the top 10's website, as well as the websites of their IBL's(inbound links), and the effect that certain factors have on the position of the website on the SERP's.

The following is a list of each factor studied:

Off Page Factors

• IBL quality - The quality of the inbound link is determined not by the relevance of the referring webpage, but the PR(page rank) of the referrer.


• IBL relevance - The relevance of the refering page.


• IBL title keyword - The density of the keyword (laptop) in the title of the IBL.


• IBL anchor keyword - The density of the keyword (laptop) in the anchor of the IBL.


• IBL quantity - This is the number of unique IBL's referring to your site.

On Page Factors

• Title Keyword - The density of the keyword in the title of your page.


• Anchor Keyword - The density of the keyword in the anchors on your page.


• Body Keyword - The density of the keyword in the body of your page.


• Content Relevance - The relevance that the content has to the keyword.


• Title Content - [not specified] - This could be how relevant the title is in comparison to the content, or the density of the title within the content.

The following chart shows the level of importance of each factor, relative to other factors. Image courtesy of Fortune Interactive


The following chart is a numerical representation of the importance of each factor in relation to IBL quantity. Image courtesy of Fortune Interactive



As you can see, IBL quality is 42 times more important than IBL quantity.

For more information, please see the report by Fortune Interactive.

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