Internet Marketing and Webmastering Strategies

Discussion of marketing strategies used to promote and brand web sites, focusing on the use of SEO and SEM as a means by which to enhance your sites search engine visibility. Other discussions focus on all webmaster related issues and techniques, including website trends, link building techniques, usability, and functionality of websites, and discussions of back end topics such as server management, and website programming.

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Location: Denver, Colorado, United States

Wednesday, January 24, 2007

Shadow Link Directory, what is it?

Shadow Links Explained


A shadow link is quite simply a link that lurks in the shadows. Shadow links(Slinks) provide a cleaner linking interface that can list multiple links in a more attractive fashion. What this means to webmasters is not only will your link be listed, which is usually beneficial, but more information can be stored on the pages that your links will appear on without the risk of the page becoming overly cluttered. Information like extended descriptions can be included in your site submissions when submitting to directories that use this new feature. Images are another tidbit that can easily be displayed. Where is this information displayed? Why in the Slink View Port of course....

Slink View Port


The shadow link view port is a small section of a page dedicated solely to displaying information about the sites that it links to. Along each side of the Slink view port are rows of small images. When a visitor runs their mouse over any of these small images, the Slink view port comes to life, bringing with it as little or as much information as the sites promotion team chooses to display. The information it displays could simply be a larger example image of the sites front page. It could also display a description made up of several thousand words, an article or snippet of an article featured at the targeted site, or a larger image of the targeted sites front page. You could also include any length of text along with the image of your site.

Where do I find a directory featuring Slinks?


As of today's date, this new feature isn't available. However, LinkSlinky.com will make this feature available with the launch of the new site beginning February 8th, 2007.

That's neat, so what else?


To top it all off, besides offering a new and unique directory concept, LinkSLinky will be offering other incentives to site owners. Each page in LinkSlinky's directory will have available 10 Slink spaces. The 10 lucky sites that share this space will alternately display their sites title and description in the pages head. Each of these 10 sites will also be given two spaces to place a single keyword or keyphrase in the pages meta keywords area. Alternate and title tags will be used on each image that is displayed on every page of the site. Alternate and title tags for your site will be the same as your site's name unless you specify otherwise during the site submission process.

How do I submit my site?


Submitting your site couldn't be any easier. Each field in the submission form, whether it's a required field or not, has a help Slink to help guide you if you should run in to any troubles or questions along the way.
There is no need to navigate through an unfriendly directory to the appropriate category before being allowed to submit your site. The categories are all listed on the submission page, you just need to select the category that best suits your site. As always, reciprocal links are appreciated, however they are not required to be listed in the directory.

What are the submission guidelines?


To be approved for acceptance into the LinkSlinky directory, sites must abide by a quality standard. Sites that are poorly designed or that offer little content are less likely to meet LinkSlinky's approval standard than well designed sites with unique and rich content. Spam, pop-ups, spy ware, ad ware, adult related sites, sites deemed illegal by United States legal standards and pharmaceutical sites will not be approved. If a site subscribes to a premium listing at LinkSlinky and is not approved, a full refund will be given promptly. Sites that are not approved will be given a reason for disapproval by a human, so you will know what you need to do to be included in the LinkSlinky directory.

What is LinkSlinky doing to promote?


I have been working on the concept behind LinkSlinky for 6 months, and have taken many steps towards marketing this new concept. Steps including name recognition branding, link building, writing articles, getting other webmasters involved(some quite excitedly), research, and obviously development. As part of an ongoing effort to promote and advance LinkSlinky, I will keep a report of all efforts made to promote LinkSlinky, and make the report available publicly for the webmasters and site promoters included in the LinkSlinky directory to view at their discretion. I also vow to place a minimum of 80% of LinkSlinky's revenue back into promotion of LinkSlinky for a minimum of 2 months and a minimum of 25% thereafter, beginning on the date of launch. The promotion costs will also be a matter of public record.

Thank you and regards,

David Davis

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